Beverage Blurring Reshapes Nonalcoholic Drink Scene

March 22, 2016

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Beverage blurring reshapes nonalcoholic drink scene, Mintel finds.
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While America’s nonalcoholic beverage market is shifting in favor of better-for-you alternatives, new research from Mintel reveals that taste/flavor (72 percent) is by far the main influencer for consumers when drinking preferred beverages, with health/nutritional attributes (21 percent) and functional attributes (16 percent) far less influential. Today, cross-category beverages are becoming increasingly more available as brands attempt to cater to consumers’ better-for-you demands while also delivering innovative new flavor options.