Ben’s Soft Pretzels Expands Presence in Sporting Venues

September 26, 2016

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This season, Ben’s Soft Pretzels will expand its existing lineup of college and professional sporting partnerships.
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The Indiana Pacers are among the new partnerships.
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With the goal of enhancing the fan experience by delivering fresh, made on-site pretzels, sports fans at select university and NBA arenas will soon be introduced to Ben’s Soft Pretzels as the brand rolls into new venues this season. Ben’s Soft Pretzels announced Monday it will be adding to its existing athletic partnership roster by aligning themselves with the Indiana Pacers, Auburn University, Purdue University, and Indiana State University athletic departments, to deliver Ben’s famous fresh, soft pretzels at sporting events year-round.