Beer-Loving Dudes Can Now Literally Bathe in the Stuff

June 23, 2015

Carlsberg is making beer shampoo, conditioner, and body wash.

Beer: it’s not just for getting drunk anymore. Danish brewing company Carlsberg just launched a line of men’s grooming products that contain its beer, reports Mashable.

The “Beer Beauty” line, which was created in conjunction with cosmetics producer Urtegaarden, includes shampoo, conditioner, and body lotion. According to a press release, Carlsberg’s brewmaster says “the beer is freeze-dried into a powder, and then mixed with organic ingredients” to create the products, each of which contain the equivalent of half a liter of beer. Carlsberg claims that beer’s main ingredients — barley, hops, and yeast…