B-Dubs hopes digital campaign will score with March Madness fans

March 16, 2016

B-Dubs’ March Madness campaign — “Don”t Worry, They’ll be Home in April” — recently launched via a series of TV spots showcasing how with 30 beers on tap, great food and wall-to-wall TVs, the chain has created a destination that is so enticing to March Madness fans that some might never want to leave until the tournament is over in April.