Autumnal Beverages Boost Checks, Visit Frequency

September 22, 2015

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NPD Group finds that autumn specials increase checks, visit frequency.
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It’s that time a year again for falling leaves, football games, and the annual tradition of limited-time offer (LTO) pumpkin specialty drinks. Turns out that it’s one of the favorite times of the year for foodservice operators who offer the limited-time drinks because their business benefits in more ways than one, reports The NPD Group, a leading global information company.