Are McDonald’s Plans for All-Day Breakfast a Moot Point?

July 29, 2015

Why investors might not give a damn about 24-hour Egg McMuffins.

Much ado has been made about the impending arrival of all-day McDonald’s breakfast — finally, no more rolling up to the drive-thru at 10:31 only to be punched in the heart with a sad, Egg McMuffinless reality. But will offering customers round-the-clock hashbrowns have any real impact on McDonald’s slumping sales? A new report by The Motley Fool says no, it won’t.

The finance site makes a compelling argument, composed of three tenets:

People probably won’t actually eat breakfast all day: While all-day breakfast may sound awesome after been denied…