Appetizers: The Secret to Keeping Your Menu Fresh
For restaurant operators, the menu is the heart of their business. It is their product. It is what brings people in the door. With some thoughtful strategy behind it, however, a menu can also be a tool for sustaining and growing a business for the long run.
Balancing a standard menu with rotating items has multiple benefits. For the customer, new items enhance the experience by adding an element of discovery to the visit. For operators, new items present an opportunity to pamper regulars, bring new people in, and continually develop and improve the menu using customer feedback.