Anheuser-Busch: Mexican Beer Estrella Jalisco to Make U.S. Debut
The Jalisco region of Mexico is known for its mariachi music, handcrafted art, and as the birthplace of Estrella Jalisco beer. Starting this month, the refreshing, light-flavored pilsner from Guadalajara, Jalisco will be available in the U.S., bringing its more than 100 years of Mexican brewing tradition to America.
“Estrella Jalisco is a symbol of Mexican pride that evokes rich traditions and history,” says Jorge Inda Meza, marketing director, West Region for Anheuser-Busch. “Many Mexican and Mexican-Americans have roots in Jalisco, and we’re excited to reunite them with the beer that they—or their relatives—could previously only enjoy in Mexico.”