Americans are Eating Less, Paying More for Ice Cream

September 1, 2016

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Consumer interest in premium offerings has kept market sales afloat.
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As ice cream and frozen novelty consumption remains near-universal among Americans, a less-is-more mindset is prevailing: new research from Mintel reveals that while nine in 10 (92 percent) consumers have purchased frozen treats in the past six months, one quarter (22 percent) are buying less. What’s more, while just 11 percent of consumers considered portion control as a purchase factor in 2013, today, one third (32 percent) report that they purchase single-serving frozen treat packages.