All-Day Breakfast, Big Macs Fuel Strong 1Q for McDonald’s

April 25, 2017

The chain’s menu initiatives appear to be paying off.
Exclusive Brief: 

Across the board, McDonald’s financial year is off to a resounding start.

The chain’s first quarter results (ended March 31) crushed analyst expectations and infused optimism into CEO Steve Easterbook’s plan to propel the fast-food leader into the future.