ACSI Report Shows Dropping Customer Satisfaction

June 30, 2015

Customers are less satisfied with fast food
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Customers are less satisfied with fast food as their discretionary income improves and preferences shift in favor of quality over price, according to new data from the American Customer Satisfaction Index (ACSI). Customer satisfaction with full-service restaurants holds steady at 82 on ACSI’s 100-point scale, while fast food restaurants fall 3.8 percent to 77, the lowest score in five years. The gap between fast food and full-service restaurants is the largest since 2010.