ACSI: Customer Satisfaction Steady for Full-Service Restaurants; Fast Food Declines as Consumers With More Purchasing Power Prefer Quality Over Price

June 30, 2015

Texas Roadhouse, Chick-fil-A Debut on Top; McDonald’s Drops Again; Strong ACSI Entry by Chipotle and Panera

Ann Arbor, MI  (  Customers are less satisfied with fast food as their discretionary income improves and preferences shift in favor of quality over price, according to new data from the American Customer Satisfaction Index (ACSI). Customer satisfaction with full-service restaurants holds steady at 82 on ACSI’s 100-point scale, while fast food restaurants fall 3.8 percent to 77, the lowest score in five years. The gap between fast food and full-service restaurants is the largest since 2010.

“The job market is the strongest…