A New Generation of Franchise Investors
Private-equity investments have been bountiful in recent years, with big firms investing in small, emerging concepts. But while an influx of cash can help businesses soar to new heights, some companies are changing the formula with a hybrid model that’s more hands-on, combining the roles of investor, incubator, and master franchisee.
Scott Mortier is president of one such enterprise. Earlier this year, he and David Lopez founded Miami-based Franchise Whales, which invests in concepts and leverages shared efficiencies between them to fuel growth.