A Look Inside Chipotle’s Tasty Made

October 28, 2016

We go behind the scenes of the fast casual’s new burger concept.
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Tasty Made opened on October 27 in Lancaster, Ohio.
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As the company struggles to overcome lax sales in the wake of major E. Coli and norovirus outbreaks in late 2015, Chipotle Mexican Grill has turned to a seemingly unlikely savior for the company: burgers.

Tasty Made, Chipotle’s new burger concept, opened in Lancaster, Ohio, on Thursday, October 27.

With the new concept, Chipotle seems to have taken a page from “better burger” chains like In-N-Out and Shake Shack, but leans more fast food than fast casual. It’s burger, fries, shakes, and sodas till the cows come home, but not much else.