A Look Inside Chipotle’s Tasty Made
As the company struggles to overcome lax sales in the wake of major E. Coli and norovirus outbreaks in late 2015, Chipotle Mexican Grill has turned to a seemingly unlikely savior for the company: burgers.
Tasty Made, Chipotle’s new burger concept, opened in Lancaster, Ohio, on Thursday, October 27.
With the new concept, Chipotle seems to have taken a page from “better burger” chains like In-N-Out and Shake Shack, but leans more fast food than fast casual. It’s burger, fries, shakes, and sodas till the cows come home, but not much else.