A Comprehensive Beginner’s Guide to Rum

June 23, 2015

Understanding the oft-overlooked spirit.

In the United States, people buy more rum than bourbon, Scotch, gin or tequila. Statistics from the Distilled Spirits Council of the United States (DISCUS) show that in 2014, over 25 million 9-liter cases of rum were sold across the country, compared to approximately 19.3 million 9-liter cases of bourbon, 9.4 million cases of Scotch, 10 million cases of gin, and 13.8 million cases of tequila.

Yet, beyond Bacardi and Captain Morgan, how much does the average American consumer really know about rum? Despite the spirit’s overall popularity, it remains one of the least explored…