99 Percent of Brands Don’t Have this Vital Growth Ingredient
It’s not easy to define your one inch of difference, but when it is constructed, it is much easier to buy your media and sell your brand.
by Nick Powills
Nick Powills, 1851 Franchise
I will give you a hint, It’s not Sriracha.
However, it is brand Sriracha. It’s brand heat. It’s a brand’s secret sauce. Or, better known as a positioning.
Look at any franchise or business trade magazine. Find the amount of brands that know what they are truly selling. Not just in product. Not just in sales. But, the entire opportunity. How do they define it