6 Tips for Entering a New Market

February 13, 2017

There’s a lot of excitement in the limited-service restaurant industry today. Young brands are springing up across the country, offering creative food in vibrant atmospheres with the convenience and price of the quick-serve and fast-casual brands that came before them.

But as these young brands grow, they face a big hurdle that inevitably comes to any company with forward momentum: moving outside their home turf and into a second market.