5 New Industry Buzzwords You Should Know

January 16, 2017

With 2017 off to a fresh start, the adage “out with the old, in with the new” is the mindset many limited-service brands are applying to all areas of their business—marketing included. That’s why some better-for-you concepts are taking a hard look at the words and phrases they use to set themselves apart in an increasingly saturated segment of the industry.

“There are so many new concepts out there that are better for you, and they’re all using different language to find their own niche,” says Jason Wright, group strategy director at marketing firm The VIA Agency.