5 McDonald’s Marketing Moments That Would Make Ray Kroc Proud

December 15, 2016

In The Founder, the upcoming film about the origins of the McDonald’s global empire, traveling-salesman-turned-fast-food-magnate Ray Kroc (played by Michael Keaton) comes off as both visionary and villain. The word “Faustian” appears repeatedly in movie reviews to describe the character that built a franchising juggernaut from a modest fast-food shack in San Bernardino, Calif. But first he had to wrest control of the company and its parabolic arches from brothers Dick and Mac McDonald.

If there is a hero in the film, it’s the burgers. (Best not to view on an empty stomach.) The biopic, based on the book