5 Concepts to Help Shape Restaurant CRM in 2017

January 1, 2017

5 Concepts to Help Shape Restaurant CRM in 2017

By Anna Bogdanova, Head of Brand, LoyaltyPlant

Although Millennials spend over 44% of their food dollars on eating out (which is a lot more than just a few years ago), they are not the easiest bunch to turn into regular customers. Older generations even more so due to typically larger income and evolving tastes. 2017 just might be the year of engagement crisis for fast casual restaurants and chains: people are getting really weary of similar marketing campaigns and messages they are constantly bombarded with.

What still works really well, however,