43 Percent of Millennials Distrust Large Food Manufacturers

October 29, 2015

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Millennials are twice as likely to distrust large food manufacturers.
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As consumer interest in brand transparency continues to grow, new research from Mintel reveals that more than two in five U.S. Millennials (43 percent) agree they do not trust large food manufacturers compared to just 18 percent of non-Millennials. Similarly, nearly three quarters (74 percent) of Millennials wish that food companies were more transparent about how they manufacture their products (versus 69 percent of non-Millennials).