$4 is the New $5

December 6, 2016

The Art of Delivering More for Less

Driving sales and traffic is difficult for many restaurants these days. Yet some chains manage to do both.  The legendary burger brand Krystal, for example, has applied a successful pricing strategy for decades, putting their iconic square-shaped burgers at its core. As a result, sales and traffic have climbed.

Jason Abelkop,
Chief Marketing Officer for Krystal.

“When we release a new promotion, we see store traffic increase and we see the average guest check grow as well,” says Jason Abelkop, Chief Marketing Officer for Krystal. “For instance, when we released 10 Krystals and