3 Ways Digital Marketing Beats Direct Mail for Pizzerias

January 5, 2017

I don’t hate direct mail. If it works for you, I suggest you continue to use it in any way that’s been successful for you in the past. But direct mail is good in the same way billboards and TV and radio commercials used to be good but are not as good today when it comes to reaching people where their attention is focused.

Direct mail, depending on the paper and mailing costs involved, share a perplexing trend with TV commercials and billboards that counters normal economic laws. Audiences have gotten smaller and people are paying less attention to these