1851 Franchise Reveals Evaluation Scores for 200 Franchisor Websites
Conclusions, Data Points on How the Experts Evaluated the Sites
by Nick Powills
For 1851’s second Franchise Development Website Awards, 12 franchise industry experts representing the best in technology and consulting evaluated 200 franchisor websites. The full ranking is listed below.
A few interesting themes came out of the scoring:
There were two females, ten males in the group. There was no conclusive difference between how females or males judged the site. The financial wealth of the judges would qualify them all to own a franchise. The judges’ ages ranged from early 30s to mid 60s. There was