17 Ways to Leverage a Small Footprint

December 5, 2016

Eric Wolfe isn’t afraid to go small.

As the CEO of the Erbert & Gerbert’s sandwich chain, Wolfe oversees nearly 100 units. The typical Ebert & Gerbert’s store, Wolfe says, runs about 1,400 square feet, but on a few occasions, Wolfe and his team have ventured out from convention, pursuing smaller footprints and fitting their concept into spaces about two-thirds the size of the typical unit—and doing so without a hiccup to sales performance.