11 Ways Your Bar or Restaurant Can Stay Afloat During the Offseason

July 24, 2015

Although some food and beverage establishments enjoy crowds year-round, many businesses struggle with seasonality in some form.

For some, it can be extreme seasonal swings, says Stephen Zagor, a restaurant consultant, former restaurateur and current dean of culinary business and industry studies at The Institute of Culinary Education in New York City. For example, at beachfront restaurants in the Northeast, there may be a high season of three to five months, then a stark drop-off as vacationers leave town, Zagor says. Other areas, such as ski destinations, may have waves of seasonality with plenty of guests in winter and…