100 Units Later, Erbert & Gerbert’s is Just Getting Started
Eric Wolfe was driving over to Green Bay, Wisconsin, when the phone rang. At this point in time, as CEO and president of the regionally revered Erbert & Gerbert’s sandwich chain, Wolfe directed 30 units—seven more than when he bought the brand in 2004.
When Wolfe picked up, he was briefly stunned. “To be quite honest with you, I was surprised he called me back,” Wolfe says.