100 Units Later, Erbert & Gerbert’s is Just Getting Started

February 10, 2017

Image Caption: 
Eric Wolfe, the CEO and president of Erbert & Gerbert’s, likes to stay directly involved in the day-to-day operations.
The Midwest sandwich chain is growing 25 to 30 percent each year.
Exclusive Brief: 
1

Eric Wolfe was driving over to Green Bay, Wisconsin, when the phone rang. At this point in time, as CEO and president of the regionally revered Erbert & Gerbert’s sandwich chain, Wolfe directed 30 units—seven more than when he bought the brand in 2004.

When Wolfe picked up, he was briefly stunned. “To be quite honest with you, I was surprised he called me back,” Wolfe says.